Logo & Branding Guidelines

Explore our eXp Brand Guidelines, and learn all about the different elements that make up our brand identity. Discover how to use brand elements effectively in your presentations or client documents.

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Our Brand Promise

eXp is empowering the new economy through people, platforms and personal development.

Through the power of information, technology, and innovation, eXp Global empowers businesses and individuals alike, transforming the world of work as we know it today. Our cutting-edge technology gives us the confidence to continue to transform, change and innovate at pace and scale.

We are changing the way real estate business is conducted, and have reinvented what is possible by removing obstacles and empowering our members to thrive and take ownership of their careers and earning potential. At eXp, our agents differentiate themselves from the competition by focusing on: our competitive compensation, our cloud-based model and our global community.

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Brand Guidelines

Having brand assets on hand when you need them is key. Whenever you need to craft a client presentation or a document, consult your Brand Book to ensure you are on the right track.

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eXp Logos

It’s easy to access and download all the eXp logos you need when you have everything in one place. Select your desired logo and format, and download them to your computer so you can quickly find and use them whenever you need.

eXp SA: Color Logo

eXp SA: Black Logo

eXp SA: White Logo

eXp Powered by Logos

Download PNG

Download PNG

eXp Global: Color logo

eXp Global: Black logo

eXp Global: White logo

Additional Logos

eXp Powered By: Color logo

eXp Powered By: Black logo

eXp Powered By: White logo

Color Pallete

Explore our eXp Color Palette. This is one of the most important brand elements, as it helps to tie-in all other eXp assets and templates, contouring our brand identity so it’s easily recognizable.

dark blue

RGB CMYK HEX

27 30 42

88 81 51 74

#1B1E2A

light blue

RGB CMYK HEX

105 154 189

70 24 13 0

#699ABD

light grey

RGB CMYK HEX

226 227 228

0 0 0 15

#E2E3E4

Dark grey

RGB CMYK HEX

88 89 90

0 0 0 80

#58595A

Brand blue

RGB CMYK HEX

25 70 157

99 84 2 0

#19469D

Brand Orange

RGB CMYK HEX

245 130 31

0 60 100 0

#F5821F

White

RGB CMYK HEX

225 225 225

0 0 0 0

#FFFFFF

Black

RGB CMYK HEX

0 0 0

0 0 0 100

#000000

Brand Typography

Typography is an essential tool in the development of a brand identity, creating a distinct and cohesive look across all communications. Our chosen font, Roboto, is clean, modern and well suited to a wide range of applications, particularly digital.

Roboto
Google Font

Download Font

Brand Checklist

The following is a checklist that eXp members can use to ensure you are on-brand. It ensures that the member doesn’t miss any crucial elements of the global brand design system. If you have any questions, please reach out to a member of our marketing team.

Logo

Are you using the correct eXp logo?
Are you using the correct sizing for your logo/variations?
Are you abiding by the clear space rules?
Are you following the guidelines in the incorrect usage section?

Image

Are you using the correct image style?
Are you complying with the pattern and logo placement section?
Are you abiding by the correct headshot guidelines?

Color

Are you using the correct primary color palette?
Are you using the correct secondary color palette?

Brand Pattern

Are you using the correct brand pattern and spacing?

Agent and Brokered by Logos

Is the placement of the agent and Brokered By logo’s correct?
Are you using the correct sizing?

Typography

Are you using the correct typography?
Have you referred to the ‘typography for asset guideline’ section?
Are you using the correct typography and format for your email signature?

Assets

Does your global asset(s) look like the examples?
Do your social asset(s) look like the examples?
Do they comply with the dimensions on the guidelines?

Thanks for complying with eXp’s Global Brand Design System!